Thanking our blooming lovely community

Ashburton florist Samantha Trott: “By having people support us, it just means heaps to little businesses.”


If Samantha Trott could give the whole Ashburton community some thank you flowers, then she probably would.

Why? Well, after being introduced to floristry in high school, Trott opened her business, Samantha Rose Florist, on Burnett Street in 2017.

But that was only after running her own floral styling business out of her house for a couple of years – and relying on local patronage to get it off the ground.

“We couldn’t be where we are today without the amazing support from the community,” she said.

That’s why Trott was wholeheartedly behind the Guardian’s Shop Smart Shop Local – Put Your $ Where Your Heart Is campaign.

It was all about promoting local businesses and enterprises, as well as the town of Ashburton.

Trott is a big supporter, explaining that she either buys her flowers direct from growers or from the Christchurch flower auction.

“It is very important to us that we are buying extremely fresh first-grade products and not relying on flowers out of the garden,” she said.

Shopping locally also meant supporting the circle of local production.

“Every time we make a sale it’s cool because I can buy more flowers, buy more products, and then we can get in new products as well.”

She also said that employing local girls in her shop was “great for the town” too.

“By having people support us, it just means heaps to little businesses.”

Those Ashburton CBD “little businesses’’ have needed support in the past two years after the combined negative impacts of the street and footpath redevelopment project and Covid-19 making life tough.

But Trott said her business was lucky because at Alert Level 3 they could operate for contactless delivery.

“Over this time, we were very busy with missed occasions,” she said.

“There was definitely a lot of generosity around the community.

“We noticed flowers being sent to loved ones just for a little pick-me-up.”

And now, with the CBD project all but done, and Covid-19 now a part of life, she said the business was going well.

“We have noticed an awesome improvement of foot traffic, with having the streets completed this is great to see.

“We are also flowing into wedding season and this is a very important part of our business.

“Thank you so much for the Ashburton Guardian for bringing awareness to the community for Shop Smart, Shop Local, Put Your $ Where Your Heart Is campaign.’’

– By Tina Grumball